Hebei province state-controlled food co., ltd. held the activity of "inheriting the quintessence of the country and maotai tasting"
Release time:
2018-12-08
In order to deeply practice the concept of customer first marketing service, comprehensively enhance the company's corporate culture, thoroughly implement the nine marketing concepts of Maotai, improve service efficiency, and make the spread of national wine culture more extensive and the brand image more prominent, on December 8, 2018, the state control food company held the activity of "raising the same products, inheriting the quintessence of Chinese culture and Maotai tasting meeting" in Shijiazhuang Asia Pacific Hotel.
The event introduced in detail the brewing process of Maotai and the basic knowledge of Maotai's handicraft wine for the guests and customers on the spot in the form of promotional films. Xu Kuiqiang, manager of Maotai Marketing Company in Hebei Province, explained Maotai's knowledge of "anti-counterfeiting and knowledge protection" in combination with typical cases, and carefully answered customers' misunderstandings and doubts about Maotai. There was also a prize contest and blind tasting of Maotai liquor.
In order to integrate Maotai into culture and let culture enter Maotai, the food company also invited loyal lovers of Maotai liquor-teacher Zhang Baotian, a member of Hebei calligrapher's association, and teacher Li Qinglin, a director of Chinese traditional painters, to write inscriptions for the tasting, realizing the collision between fine wine and art and the integration of fine wine and culture.
By holding this tasting meeting, the guests here have a deeper understanding of the knowledge of Moutai. They not only practiced the nine marketing of Moutai, but also effectively spread the Moutai culture and enhanced the customer's sense of experience. The unanimous praise of the guests has fully enhanced the influence of the state-controlled food company.
Telephone:+86-311-8582 9049 Address: Mailbox 39, Cangxing Street, Yuhua District, Shijiazhuang City, Hebei Province Email:gksp@hebgkfood.com
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