Briefing on the tasting meeting of Hebei state-controlled food co., ltd. "xiangyu maotai"
Release time:
2022-08-09
August 5, 2022,Shijiazhuang Yunzhen Jinling World Trade Plaza HotelHeld by Hebei State-controlled Food Co., Ltd."When you meet Maotai, you can learn from your heart"Moutai tasting event. Li Huilin, Secretary of the Party Committee and Chairman of State-controlled Commerce and Trade, Zhang Haining, Deputy General Manager of State-controlled Food Company, Dai Zhihua, Regional Head of Maotai Hebei Province,Maotai Culture Lecturer Fu HuiningAnd 40 core customers attended the tasting.
Layout of Maotai Cultural Exhibition Area
On-site atmosphere layout of tasting meeting
The host's ebullient opening kicked off the tasting activity.Li Huilin delivered a speech to the guests present, expressing warm welcome and heartfelt thanks. The eager attention and ardent expectations you have always given to the development of the State-controlled Food Company are an encouragement and spur to our work. He pointed out that the state-controlled food company has been working hard to fulfill the responsibilities and responsibilities of state-owned enterprises. For a long time, Maotai distillery, a leading Maotai liquor enterprise, has been used as a benchmark to learn its advanced management mode, corporate culture, humanistic spirit and fighting spirit, so as to create "state-controlled quality", shape "state-controlled image" and move forward to an advanced and first-class management enterprise.
Chairman Li Huilin,Manager Dai Zhihua took the stageAddress
in the fieldDai Zhihua said that this activity is an important demonstration of the landing, construction and practice of "cultural Maotai" in Shijiazhuang. While letting everyone experience the charm of Maotai culture, we also invite everyone to tell the story of Maotai together with Maotai, spread Maotai culture, and make the world fall in love with Maotai. Fu Huining gave an in-depth explanation of Maotai culture and led everyone to taste the unique Maotai flavor charm of Maotai liquor in a professional way. The popularization of tasting knowledge also lays a solid "mass" foundation for the long-term development of the sauce wine category, providing a strong driving force for the development of sauce wine.
Photo of tasting meeting venue
This tasting meeting was well received by the guests present, not only mentioningIt improves the cultural communication and reputation of the Maotai brand, enhances the brand appeal, and allows consumers to experience the cultural charm of Maotai at close range,It also shows the good corporate image of state-controlled food company, increases customer viscosity, and lays a solid foundation for further cooperation in the future. State-controlled food companies will alsoAdhere to the national control quality, actively enrich the connotation of brand communication, vigorously build an "online and offline" communication system, tell brand stories, make good use of communication platforms, and strive to open up the market. Accelerate the dual upgrade of quality and service, promote the integration and interaction of "sales, service and experience", and add momentum to the company's high-quality development.
Telephone:+86-311-8582 9049 Address: Mailbox 39, Cangxing Street, Yuhua District, Shijiazhuang City, Hebei Province Email:gksp@hebgkfood.com
Pay attention to the official WeChat public number
More wonderful waiting for you!