Management promotion, emphasis on actual results, unswervingly promote the development of Hebei state-controlled food co., ltd. full of vitality

Since the reorganization and integration in 2017, the state-controlled food company has seized the opportunity to vigorously promote the deepening of enterprise reform. Adhere to the general tone of "one center, one concept, three supremacy, five consciousnesses, and six abilities", through a series of measures such as institutional remodeling, deepening reforms, and system establishment, from the initial stage of restructuring, the state-controlled food company quickly got rid of the predicament of "large assets but no revitalization, large personnel but low level and quality, few business and lack of pillars, and many and complicated problems left over". From January to November 2018, the accumulated operating income was 354.6723 million yuan, the profit was 2.1872 million yuan, and the revenue and profit indicators were both over fulfilled. The spirit of employees has taken on a new look, the soft power and development potential of the enterprise have been enhanced, and they have been revitalized.

1. strategic development planning, clear enterprise development ideas

Through the macro-level strategic deployment of the group company, the State-controlled Food Company has clarified the development direction, sorted out the breakthrough direction of management ability improvement, and since the reorganization, it has analyzed self-diagnosis at various levels to identify problems and promote improvement in all aspects of enterprise management. At present, the state-controlled food company is still in the key development stage of restructuring, absorbing and climbing over the hurdle. The company grasps the good opportunity of the reform and development of the provincial state-controlled company, starts with deepening the reform, and gradually promotes the four major strategies of scientific management, cultural construction, talent allocation and business adjustment, and strives to achieve the strategic goal and development vision of being better, refined and stronger.

SWOT analysis and a comprehensive assessment of the company to develop a development strategy for state-controlled food companies. The first is to position the development concept of "big food", remove the historical constraints of self-imposed restrictions, open up the space for expansion, and formulate a strategic plan to expand into agricultural products and agriculture; the second is to give full play to the credibility, social influence and government of state-owned enterprises And the advantages of smooth docking of industrial policies, avoid low-end disorderly competition, find the right track, change lanes and overtake. Positioning the operation of the high quality food category, from concept to product, from market positioning to marketing model, to fully implement transformation and upgrading; the third is to fully revitalize the stock of assets, increase revenue and reduce expenditure, and activate the vitality of asset operations. Through the integration of office and adjustment of the nature of the real estate (4870 square meters of the existing office area of 7288 square meters will be rented out, with a rental rate of 66.82, and it is estimated that the rental income of 190-2.1 million yuan/year can be realized), the warehouse real estate will be divided and the independent real estate certificate will be handled, which not only realizes the revitalization of assets, but also greatly enhances the financing ability of the state-controlled food company. The fourth is to comprehensively start the construction of corporate culture, image construction, education and training, etc., to improve the overall quality and soft power of the enterprise. State-controlled Food Company has launched the CI (Corporate Image Recognition System) construction project to comprehensively standardize the company's cultural concepts and enhance the company's image; the fifth is to actively develop and cultivate independent brands, improve the company's core competitiveness, and "rush for 1949" and "rush for examination 2013" The construction, product development and marketing of independent brands such as "Food Taogu" and "Jitang" are listed as the company's key promotion projects. Sixth, the operation of the "National Control Optimization" project is an important starting point for the company to build a new retail model in the Internet era, and comprehensively enhance its influence in the terminal market.

2. the implementation of talent plan, stimulate the driving force of enterprise development

In order to further deepen the reform of the personnel and labor employment system, scientifically and rationally set up employment positions, establish an incentive mechanism of "employees can enter and leave, and cadres can go up and down", stimulate the vitality of all employees, optimize the talent structure, formulate a comprehensive performance appraisal system and rigidly implement it, and implement a comprehensive salary system reform; since the reorganization, the State-controlled Food Company has held two middle-level competitive recruitment meetings, and employees who dare to think, employees find jobs that suit them and give full play to their potential through departmental and individual double-selection activities. At the same time, according to the company's reorganization and integration progress and the overall strategic development goals, adjust the organizational structure, sort out the functions of the department, clarify the post setting, and re-assign the personnel, so as to maximize the benefits for the development of the enterprise and the service. In terms of management, we will implement comprehensive dynamic management, dynamic assessment and dynamic adjustment to eliminate problems and unfavorable factors in the bud and correct deviations in a timely manner to ensure that the company's operations are always on the right track and at the optimal level. At the same time, flexible and diverse forms such as "self-study, internal training" and "going out and inviting in" are adopted to comprehensively improve the overall quality of the cadre and staff team, strengthen the construction of the reserve talent team, and strive to build a team that can pull out, dare to fight and win, High-quality learning and combat team.

3. Promote Safety Risk Management and Consolidate the Foundation for Enterprise Development

According to the changes of the situation and management needs, the state-controlled food company has continuously strengthened the favorable grasp of the company's accounts receivable risk prevention and control work, put an end to business risks, reduce the operating costs of the enterprise, and constantly adjust the enterprise development strategy and extend the industrial chain. The company takes the safety management mode as the main line, formulates the safety emergency plan, and takes it as the "road map" of the future safety protection work, resolutely blocks the safety loopholes and eliminates the safety accidents in the bud. Strictly implement the "four no harm" requirements and upgrade management of key reservoir areas to ensure the stability of the safety and environmental protection situation.

4. improve the channel management strategy, enhance the development of enterprises

In business activities, we insist on deepening reform internally and expanding opening up and cooperation with the outside world. The first is to adjust the marketing channel structure of the enterprise, from the "pyramid" type to flattening, and directly extend to both ends of production and sales; the second is to shift from a single channel to a diversified combination, so as to achieve three benefits, increase market coverage and channel costs Reduce, better meet customer needs, and improve product reputation; the third is to integrate membership system, the company through the establishment of membership system, lock in high-quality, long-term stable customers; the fourth is to carry out network marketing through the state-controlled optimization platform, so as to transmit the information of enterprises, products and services to the market and end users more directly and quickly, so as to realize the whole process marketing; the fifth is to strengthen cross-border cooperation, realize resource exchange and channel sharing, and realize low-cost and rapid expansion.

Note: Centering on "one center: the interests of the enterprise are above everything else; Highlight" one concept "and dominate the world. Clear" three supremacy ", shareholder first, customer first and employee first; To enhance the" five consciousness ", to be close to the market consciousness, to be responsible, to share the same boat through thick and thin, to share the fate consciousness, to be red and bottom line consciousness, and to highlight the benefit consciousness; Have" six abilities "clear thinking, professional quality ability, communication and coordination ability, reasonable control ability, safe disposal ability, create efficiency ability.